Ilyanna Kerr     hello@ilyannakerr.com 


PlanSnap Ltd
Brand Identity
2018

PlanSnap is an app that gets friends together, fast. It gets everyone to agree on the details of any kind of social plan so it can actually happen even if your friends don’t have the app.

The new visual Identity for PlanSnap needed to better communicate the speed at which the app enables friends to get together whilst expressing this with confidence and optimism. The new identity features a zigzag symbol which signifies speed when placed underneath the PlanSnap logotype and also communicates the idea of ‘hatching a plan’  when contained within the App Icon. The simplicity and confidence of the symbol makes the app clearly navigable on a phones home screen and riffs on the zigzag form create strong visual elements and patterns that permeate through the identity.

Since the new identity was launched PlanSnap has been featured multiple times on app stores across the world.
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© Ilyanna Kerr 2019