John Lewis Design Collective

The mark created in collaboration with John Lewis Brand Creative is a reversed out ‘D’ in a solid ‘C’ and is being applied to promotional material as well as being used in publications, point of sale and in store promotions.

Designers who form the collective include Bethan Gray, Sebastian Conran, Matthew Hilton and Timorous Beasties.

Project Team: Harry Pearce — partner-in-charge and Jason Ching, Sean Chilvers, Diogo Soares and Ilyanna Kerr — designers.

Client John Lewis
Design Pentagram

© Ilyanna Kerr